Our Ingredient Promise

Organic Ingredients, Transparent Formulas

Each day, we find ourselves confronted with numerous decisions concerning our beauty regimens. These decisions encompass everything from how we cleanse our hair, shield ourselves from the sun's rays, to how we nurture and pamper our skin. These seemingly minor choices collectively shape our lifestyle.

Our mission is to simplify these choices. But how?

We meticulously select the purest organic and natural ingredients for our formulations. All of our products are formulated with certified organic ingredients that are grown or harvested without the use of conventional or synthetic pesticides and fertilizers.

All USDA Certified Organic products have at least 95% organically produced ingredients (excluding water and salt). All remaining ingredients are on the National List approved by the USDA National Organic Program.

Listed as

dimethicone
cyclopentasiloxan

Why we don't use it

Used to add shine and moisturizing properties to hair. Reported as likely endocrine disruptors and harmful to the environment.

Listed as

• butylparaben
• isobutylparaben
• propylparaben
• methylparaben
• ethylparaben

Why we don't use it

Commonly used preservatives to prevent bacteria and mold. Reported as likely endocrine disruptors, said to alter the body’s hormone functions.

Listed as

• butylated hydroxyanisole (BHA)
• butylated hydroxytoluene (BHT)

Why we don't use it

Synthetic antioxidants used to help products last longer. Reported as likely carcinogens and endocrine (hormone) disruptors.

Listed as

dibutyl phthalate (DBP)
benzyl butyl phthalate (DBP)
diethyl phthalate (DEP)
diethylhexyl
diethyl hexyl phthalate(DEHP)

Why we don't use it

Chemicals used to make products more pliable and to increase the performance of synthetic fragrances. Reported as likely endocrine (hormone) disruptors.

Listed as

• quaternium-15
• DMDM hydantoin
• imidazolidinyl urea
• diazolidinyl urea
• sodium hydroxymethlyglycinate
• 2-bromo-2 nitropropane-1, 3 diol(Bronopol)
• germaben
• germal

Why we don't use it

Used as a preservative. Reported as a likely carcinogen.

Listed as

• monoethanolamine (MEA)
• diethanolamine (DEA)
• triethanolamine (TEA)

Why we don't use it

Surfactants (see synthetic sulfates) and pH adjuster (alter the acidity or alkalinity of a finished product). They have been linked to allergies, skin toxicity, hormone disruption, and inhibited fetal brain development.

Listed as

parfum (fragrance)

Why we don't use it

Many synthetic fragrances are petroleum-based and reported as likely endocrine disruptors.

Listed as

• monoethanolamine (MEA)
• diethanolamine (DEA)
• triethanolamine (TEA)

Why we don't use it

Our Hero Ingredients

Packed with folic acid, vitamins a, c, and e, which are natural antioxidants. It nourishes, soothes, and moisturizes hair and skin.

Aloe

Infused with essential fatty acids, antioxidants, and vitamins a, c, and e that offer emollient properties to help hair and skin feel soft and hydrated.

Apricot

This natural alternative to preservatives not only has antimicrobial properties, but also has skin smoothing properties as it gently exfoliates and buffs away dead skin.

Aspen Bark

More monounsaturated fatty acids than extra virgin olive oil. It delivers a blast of moisture to nourish and help strengthen hair strands.

Avocado

Packed with purifying properties, it offers a soothing, comforting scent known to relieve tension.

Bergamot

An essential fatty acid designed for anti-aging protection as well as environmental stressors. Due to its strong moisturizing qualities, it is extremely beneficial for dry scalps and skin.

Evening Primrose

High level of antioxidants help nourish and offer protection from free radicals to keep skin and hair looking healthy longer.

Green Tea

Provides both nutrients and an intoxicating scent. Ultra-moisturizing and helps maintain a healthy scalp and brings radiance back to dry or damaged hair.